Privacy Policy

This privacy policy ("Policy") describes how AlwaysBetter ("AlwaysBetter", "we", "us", “data controller” or "our") collects, protects and uses the personally identifiable information ("Personal Information") you ("User", "you" or "your") may provide on the website and any of its products or services (collectively, "Website" or "Services"). It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. This Policy does not apply to the practices of companies that we do not own or control, or to individuals that we do not employ or manage.

The Information We Collect

a. Collection of Personal Information

We receive and store any information you knowingly provide to us when you:

  • Create or update an account on the website;

  • Sign up for matching or our newsletter;

  • Contact us through our website;

  • Publish content on the website;

  • Complete a purchase;

  • Fill out any online forms;

  • By our use of cookies (see below).

This information may include your email address, name, phone number, address, credit card information, bank information, or other Personal Information. You have the option to not provide us with certain information, but that may limit your ability to take full advantage of the website.

b. Collection of Non-Personal Information

When you visit the Website our servers automatically record information that your browser sends. This data may include information such as your device's IP address, browser type and version, operating system type and version, language preferences or the webpage you were visiting before you came to our Website, pages of our Website that you visit, the time spent on those pages, information you search for on our Website, access times and dates, and other statistics.

Use of Collected Information

a. Use of Personal Information

Any of the information we collect from you may be used to:

  • Personalize your experience;

  • Improve our website;

  • Improve our customer service processes;

  • Respond to queries and emails of our customers;

  • Process transactions;

  • Send notification emails such as password reminders, updates, etc.;

  • Run and operate our website and services.

Our legal basis for the processing of the personal data is to fulfill our legal obligations and pursue legitimate interests.

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

b. Use of Non-Personal Information

Non-personal information collected is used only to identify potential cases of abuse and establish statistical information regarding Website usage. This statistical information is not otherwise aggregated in such a way that would identify any particular user of the system.

Managing personal information

You are able to access, add to, update and delete Personal Information about you. When you update information, however, we may maintain a copy of the unrevised information in our records if necessary for our contractual obligations. You may withdraw your consent to have this unrevised information processed or request that we delete said information. We will retain your information for as long as your account is active or as needed to provide you Services. Some information may remain in our private records after your deletion of such information from your account. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We may use any aggregated data derived from or incorporating your Personal Information after you update or delete it, but not in a manner that would identify you personally.

Billing and payments

We use third-party payment processors to assist us in processing your payment information securely. Such third-party processors' use of your Personal Information is governed by their respective privacy policies which may or may not contain privacy protections as protective as this Privacy Policy. We suggest that you review their respective privacy policies.

Product and service providers

We may contract with other companies to provide certain products and services including:

  • Mailchimp;

  • Web analytic tools such as Google Analytics;
  • Website tracking tools such as Smartlook;
  • Website chatting tools such as Zendesk

These service providers are not authorized to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. We may share Personal Information for these purposes only with third parties whose privacy policies are consistent with ours or who agree to abide by our policies with respect to personal information Our service providers are given the information they need to perform their designated functions, and we do not authorize them to use or disclose Personal Information for their own marketing or other purposes.


We do not knowingly collect any personal information from children under the age of 13. If you are under the age of 13, please do not submit any personal information through our Website or Service. We encourage parents and legal guardians to monitor their children's Internet usage and to help enforce this Policy by instructing their children never to provide personal information through our Website or Service without their permission. If you have reason to believe that a child under the age of 13 has provided personal information to us through our Website or Service, please contact us.


The Website uses "cookies" to help personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you. We may use cookies to collect, store, and track information for statistical purposes to operate our Website and Services. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the features of the Website and Services.

In addition to using cookies and related technologies as described above, we also may permit certain third-party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on the Website. These companies may deliver ads that might also place cookies and otherwise track user behavior.

Links to other websites

Our Website contains links to other websites that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other websites or third parties. We encourage you to be aware when you leave our Website and to read the privacy statements of each and every website that may collect personal information.

Your Rights

Under GDPR, you have certain rights including:

  • The right to access your personal information that we have collected and know how it has been collected, processed, and stored, what data exists, and for what purposes. (Right of access)

  • The right to rectify any incomplete or incorrect data. (Right to rectification)

  • The right to have personal data permanently deleted. (Right to erasure)

  • The right to block or suppress personal data being processed or used. (Right to restriction of processing)

  • The right to move, copy, or transfer personal data from one data controller to another, in a safe and secure way. (Right to data portability)

  • The right to object to being subject to public authorities or companies processing their data without explicit consent. (Right to object)

  • The right to demand human intervention rather than automated decision making. (Right to not be subject to automated decision making)

  • The right to withdraw consent at any time.

  • The right to lodge a complaint. Users have the right to bring a claim to their competent data protection authority.

Information security

We secure information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. We maintain reasonable administrative, technical, and physical safeguards in an effort to protect against unauthorized access, use, modification, and disclosure of personal information in its control and custody. However, no data transmission over the Internet or wireless network can be guaranteed. Therefore, while we strive to protect your personal information, you acknowledge that (i) there are security and privacy limitations of the Internet which are beyond our control; (ii) the security, integrity, and privacy of any and all information and data exchanged between you and our Website cannot be guaranteed; and (iii) any such information and data may be viewed or tampered with in transit by a third-party, despite best efforts.

Data breach

In the event we become aware that the security of the Website has been compromised or users Personal Information has been disclosed to unrelated third parties as a result of external activity, including, but not limited to, security attacks or fraud, we reserve the right to take reasonably appropriate measures, including, but not limited to, investigation and reporting, as well as notification to and cooperation with law enforcement authorities. In the event of a data breach, we will make reasonable efforts to notify affected individuals if we believe that there is a reasonable risk of harm to the user as a result of the breach or if notice is otherwise required by law. When we do we will post a notice on the Website, send you an email.

Legal disclosure

We will disclose any information we collect, use or receive if required or permitted by law, such as to comply with a subpoena, or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.


If you believe that your rights have been infringed by regarding the processing of your personal information, you may ask for advice on how to exercise your rights or make a formal complaint to the European Data Protection Supervisor (EDPS).

Changes and amendments

We reserve the right to modify this privacy policy relating to the Website or Services at any time, effective upon posting of an updated version of this Policy on the Website. When we do we will revise the updated date at the bottom of this page and/or email you. Continued use of the Website after any such changes shall constitute your consent to such changes.

Acceptance of this policy

By using this website or its services, you acknowledge that you have read this policy and agree to its terms and conditions. You also agree to be bound by this policy. If you do not agree to abide by these terms, you are not authorized to use or access or any of its services.

Contact Information

You may contact the data controller (AlwaysBetter) at


This document was last updated on July 17, 2018