Ruth Friedman

My Coaching Speciality

I help professional women to lead authentically and get the visibility, recognition and success you deserve

 My Packages

About me

About myself & my experience

Hello, my name is Ruth and I am an Executive Coach.

Since 2014 I support high level and high potential executives to manage transitions. Our work together helps them build credibility, influence, and communicate better. I support them to develop as leaders, to become more visible and get the recognition they deserve.

I help my clients to get underneath their challenges. We look at things in a deeper way, so that that they can uncover and resolve the underlying causes. I support my clients to understand themselves better. This brings them more awareness, leading to greater choice and freedom. I bring my own unique blend of deep inquiry, challenge when needed, empathy and presence to my work.

I have also been engaged in my own personal and professional development for over thirty years. This work continues to inform my work with clients. It has helped me to find deeper acceptance of myself. I have better relationships as I am more open, present and available. It has also helped me to get more out of my life, I feel happier and I am easier to be around. This compassionate approach informs my work as a coach, and is part of what I bring to my clients.

My background is in Science, Corporate IT, Project Management and Training.

I would be honored to accompany you on your own unique journey.

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My coaching method & approach

Do you recognise yourself in any of the cartoons (above) ? These are all examples from the Lead Being You Adaptations Framework I have developed and use with my clients. We all had to learn to adapt in life. Adapting to work is no exception, and with good purpose. But our adaptations can get outdated, then it's not so helpful and can create problems.

We don't need to get rid of these adaptations, there is benefit in all of them. We do need to become more aware of them so that we can make better choices when to use them. The good news is that as you have learned to adapt in one way -you can now learn to adapt again to make even better choices.

These Adaptation Styles come from my work with hundreds of clients over almost a decade. I noticed these patterns over and over again, hindering the careers of many women. Gaining awareness of what you do now is key because your awareness brings you choice. Now you can make different choices. Choices that bring you more recognition, and the visibility that you deserve.

My work draws on Transformational Coaching, Developmental Coaching, NARM ® (The Neuro Affective Relational Model is a trauma-informed approach), Whole Body Focusing. (All methodologies in which I am trained and Certified).

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Notes / Remarks

'Ruth really took time to understand us and our needs. She listened carefully, she asked good questions to probe deeper which helped us reflect on issues. She made herself available outside of sessions. She helped on a strategic and a tactical level. She was excellent and I would highly recommend her.' Jo

' I truly believe that I am a better employee, leader, and person following our sessions.' John

'I have learned so much more about myself after my sessions with Ruth. She has helped me advance closer to a better version of myself. It has been a pleasure working in a non-judgmental, understanding and thought-provoking environment' Ruska

' I was quite critical of myself and of not being where I wanted to be in life at that point. ... With Ruth’s guidance my life has transformed. I learned to manage feelings of loneliness and accept my life as it is and somehow everything has come together and I’ve never been happier. I am amazed that at every session I learn something new about myself and I have something to think about and work on. In a non-judgemental and compassionate approach, Ruth has given me a different perspective on my issues and has shown me how to calm myself down when I’m upset and how to interpret different triggers. By teaching me to be mindful, present and kind to myself, Ruth has helped me understand and love myself at a deeper level.' ES Project Manager

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